La Palma is situated to the north-west of Tenerife. It is the third biggest island of the archipelago regarding the population, with about 90.000 habitants, over 14 communes. Amongst them stands out its capital, Santa Cruz de La Palma, with its 40.000 inhabitants.
Desde el 28 de mayo, el departamento de administración de la Asociación de Turismo Rural Isla Bonita tiene la certificación ISO 9001
